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Adobe Disrupts Enterprise Collaboration With New Tool for Marketers

Stay N' Alive

Enterprise collaboration is quickly becoming the future of communication within the enterprise. Using tools like Yammer , employees have been able to collaborate between themselves on internal "social networks" where links, photos, and information could be shared.

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. You are a hero.

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm It doesn't work like that.

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Why Email Volume Won’t Decrease

Convince & Convert

There have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on.

Jive 186
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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? My goal is never to get someone blogging or Tweeting – that's just the means to help them understand how to better communicate and collaborate.

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today. Content exchange is the lowest rung of the collaborative ladder when compared to joint knowledge co-creation in official channels and this has not happened within the IC.

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