Sherrilynne Starkie

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Hot the heels of having been compelled to answer questions from a Senate committee hearing on Russian interference in the US election, Twitter and Facebook have both introduced new ‘transparency’ policies, features and functions. Twitter too, has announced steps to increase the transparency of ads on its platform.

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A new venture: TRUEdotACADEMY

Sherrilynne Starkie

It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. . We’ve designed a collaborative, supportive skills development approach that will get participants up to date quickly, and keep ahead of the digital curve.

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life. Some city councillors were calling for Dialogue Partners to be fired and voiced their opinions on Twitter: Controversy. Photo: tourismhamilton.com.

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Industry certification a must for social media career success

Sherrilynne Starkie

As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). And yet others learn better in a group setting which is supportive and collaborative. Some people can whip through an online course in a day and then write and pass the test.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

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Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss.

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Will the CoTweet gamble pay off?

Sherrilynne Starkie

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. Related posts: New Twitter. The Single Most Important Twitter Tool for Ad Agency New Business (fuelingnewbusiness.com).

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