Akamai Marketing

JULY 7, 2011

I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters. And so it goes. Should you follow back? Should you create a brand page?

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

SEPTEMBER 22, 2011

Because social media is new (Twitter is only 5 years old!), Collaboration is a sign of strength, not weakness and we can make each other and our clients even more successful. In fact, social media in itself IS collaboration. If your a social media pro, do you collaborate much? What do you think?

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JULY 2, 2012

I think its an improvement, based on how its score is calculated, its more consistent with social values of transparency and collaboration. And just as hiring someone on a Klout or Kred score is laziness, so is assuming that your only influencial fans are on Twitter, Facebook and LinkedIn.

Klout 177

Klout Comparison Influencer Airlines 177

Akamai Marketing

NOVEMBER 26, 2012

According to Glass Door, they have s atisfied employees who are also ADVOCATES for the company and satisfied customers who can’t wait to shout it from Facebook and Twitter. Collaboration: Sometimes the best idea comes from…someone else. They hire based on these core values and what do they get? Apologize for it.

Social Media 170

Social Media Policies Review Hotels 170