Social Media Strategery

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies. Collaborative communities don't just start innovating because you build a website and send a memo. It doesn't work like that.

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A Community of Practice Is More Than a Website

Social Media Strategery

Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. It’s just a group of people communicating and collaborating openly around a topic that they all care about.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Development Social Media Dear IT Guy, Can You Actually Use the Tool You’re Creating? These are purposely ridiculous questions – wouldn’t the best developers use the actual tools they’re responsible for building? Brown) Twitter Comment Dear IT Guy, Can You Actually Use the Tool You’re Creating?

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When I first started using social media professionally back in 2006, it was because I recognized that these new tools could fundamentally change the way organizations communicated and collaborated. Back then, using social media in the government was like being among the first cavemen to discover fire.

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Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

platform behind your firewall doesn’t mean your employees will suddenly learn to collaborate with one another. Collaboration doesn’t just magically happen because you went out and bought the latest Enterprise 2.0 It happens because they have a reason to collaborate. Does leadership model collaborative behavior?

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. The tools don’t provide meaningful, updated information. They are poorly implemented and explained.

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I don’t blame Salesforce’s CEO for taking advantage of this laziness that exists among his customers, but I can’t see how in any world, things like this being a good thing for creating collaborative organizations. As Shirky said in the video, you can’t eliminate all the fluff and get just the brilliant ideas.

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