Dave Fleet

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The Biggest Challenge Digital Communicators Face

Dave Fleet

Provide basic training, but also regular ongoing insights into trends, tools and useful pointers that can help busy clients to stay on-top of rapidly evolving trends. People aren’t doing things wrong; they just need to adjust to operate within this evolving media environment. Educate your clients.

Campaign 400
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Book Review: The Social Customer

Dave Fleet

Collaboration. The vendor-focused nature of much of the book means that it will be out-of-date before long – especially as it provides a point-in-time assessment of the market readiness of tools and use-case implementations. Social Sales. Social Support. Social Innovation and Product Development. Seamless Customer Experience.

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Reflections on the changing digital agency environment

Dave Fleet

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. The first five years – 2006-2010 – were catalysed by constant change. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105