Waxing UnLyrical

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

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Monday Roundup: Attitude

Waxing UnLyrical

The Collaborative Economy is for Business to Business. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0.

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Monday Roundup: Attitude

Waxing UnLyrical

The Collaborative Economy is for Business to Business. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Create opportunities for collaboration. Look at collaboration opportunities beyond the digital space. Influencer marketing is more than just a buzzword.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

According to a survey by Tomoson : Influencer marketing generates as much as $6.50 The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). in revenue per $1 spent. Heineken 100 marketing campaign.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

or long surveys with low-compliance, you can see that incorporating thoughtful interaction to customer touch points can give you really strong measurement of the customer life cycle. What I wanted to do in this piece was to introduce the idea that meaningful PR measurement is possible if done in a collaborative and thoughtful way.

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Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Conduct Surveys. Can you survey customers to discover a new point of view? This organization collaboratively drives initiatives to educate and engage target audiences, increase brand awareness and launch new products. Do you have access to de-identified data within your product that could point to an industry trend?

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