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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? You can go out and get a social media certification.

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Adobe Disrupts Enterprise Collaboration With New Tool for Marketers

Stay N' Alive

Enterprise collaboration is quickly becoming the future of communication within the enterprise. Using tools like Yammer , employees have been able to collaborate between themselves on internal "social networks" where links, photos, and information could be shared.

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm But media abundance never works that way.

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. You are a hero.

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Why Email Volume Won’t Decrease

Convince & Convert

There have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied. In fact, each person was hired specifically for their level of knowledge and skill in a particular, non-sales function.

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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? But when their tune changed, it was Lori who helped launch its entry into the social space. Well up until 2014, company leaders didn’t think it did.