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The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Stop asking about social media ROI and start learning how to measure.

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Smart syndication. With syndication the primary SEO aim is protecting the original source and reducing the risk of being outranked for your own content.

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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

Franchising and Collaboration One of the key strategies behind the success of Star Wars is its ability to expand through franchising and collaboration. Consider collaborating with other bloggers or influencers in your niche to cross-promote each other’s content and reach new audiences.

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

The use of social media. Proper social media development isn’t about aggressively advertising your product or business. Targeted social media use as well as general use of social media is a great combination push pull strategy. Collaborate with others in your industry. Press releases.

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Firebelly at Blog Indiana

Firebelly

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. You can find Firebelly speaking at the following sessions. View an alternate.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

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5 Unique Ways to Increase Your Blog Traffic

ProBlogger

This will expose your blogs to thousands of social media users and eventually lead to increase in blog traffic. Syndicate your posts. Syndicating your blog posts will expose them to more readers. You can use RSS feed or syndicate the blog to applicable high-traffic sites. Involve your readers.