Waxing UnLyrical

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Create opportunities for collaboration.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Sharing bits of information about your business or service on social media. According to a survey by Tomoson : Influencer marketing generates as much as $6.50 Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms?

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker. ” ~ Rebekah Iliff, AirPR.

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Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Conduct Surveys. Can you survey customers to discover a new point of view? These results can be used for a press release, infographic, social media post and media relations outreach. Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice.

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