Sherrilynne Starkie

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Industry certification a must for social media career success

Sherrilynne Starkie

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

Industry 170
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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

This initiative is part of the Trust Project , an international consortium of news and digital companies collaborating to build confidence in the news media. Among Canadians, social media companies rank lower for trustworthiness than banks, telecoms companies and big pharma, according to a survey by Environics.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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A new venture: TRUEdotACADEMY

Sherrilynne Starkie

I’m proud to be working with Shelley True and her team of social media mavens at TRUEdotDesign in this new venture. We’ve designed a collaborative, supportive skills development approach that will get participants up to date quickly, and keep ahead of the digital curve. Collaborative and supportive learning.

HootSuite 191
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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city.

Campaign 377
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Content demand: how to cope

Sherrilynne Starkie

The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. In a content culture, marketers create and systematize the integration of paid, owned, and earned media in collaboration with departments and functions across the organization.

Content 282
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Facebook’s fake news battle in Canada

Sherrilynne Starkie

The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy. Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. .

News 210