Direct Marketing Observations

AUGUST 9, 2010

Last week I was working with a client and we were at a critical juncture of a web development project in which we were discussing the jumping off points for their initial foray in social media. We were doing this by merely adding social elements to the website in the form of a few actions. I was collaborative but assumptive.

Collaboration 170

Collaboration Social Media Disqus Consultant 170

Direct Marketing Observations

MARCH 29, 2010

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

JUNE 23, 2011

Including corporate America, and yet that is their greatest fear with social media. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. Social is no exception. We are asking you to collaborate. Loss of control.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

DECEMBER 8, 2011

The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

JULY 6, 2010

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? Let’s say you’re a consultant, which social media solution would you suggest and why?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143