Dave Fleet

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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

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The Biggest Challenge Digital Communicators Face

Dave Fleet

Not only do you drop back from that initial level of engagement, you also risk creating social media scorched earth as you do so. That’s fine from a broader sense, but once you’re working on a campaign it’s important that that all ends and that agencies collaborate to ensure campaigns integrate.

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Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. Social Sales.

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47 Books For Your 2011 Reading List

Dave Fleet

The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard. Change By Design (via @melissa_ful ).

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Reflections on the changing digital agency environment

Dave Fleet

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

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