Adam Cohen

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The Unsung Heroes of Social Media

Adam Cohen

The business side of social media is evolving on a daily basis. But what about the folks who didn’t build up a personal presence on the speaking circuit, or the dozens of other folks behind the scenes at companies who are really living how social media is changing their businesses? Related Posts.

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

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The Unsung Heroes of Social Media

Adam Cohen

The business side of social media is evolving on a daily basis. But what about the folks who didn’t build up a personal presence on the speaking circuit, or the dozens of other folks behind the scenes at companies who are really living how social media is changing their businesses?

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Autumn Transitions

Adam Cohen

Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. I have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office.

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Professional Services at the Digital Crossroads

Adam Cohen

I’m excited to be sharing and collaborating more with peers who understand this space. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising' Describing it as “fun times” would be an understatement.