Mindjumpers

MAY 2, 2012

The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Emart SunnySale Campaign. Their solution to the problem was to build a sundial with the shape of a QR code. Spanish railway company offers download for their passengers.

Brands 269

Brands Posterous Retail Collaboration 269

Mindjumpers

NOVEMBER 16, 2012

Industry experts predict more investment in Content Management Systems that allow marketers to coordinate, collaborate and optimize their efforts. Report: How Social Marketing Works for Retail Brands [Report]. Be brave to experiment, learn and adjust your measurable objectives with your business’s KPIs. Future predictions.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

SEPTEMBER 17, 2012

There is a growing interest in social technologies like collaboration platforms (33%), social commerce platforms (23%) and innovation platforms (15%). Report: How Social Marketing Works for Retail Brands [Report]. Monitoring. Social media monitoring continues to be an important component of social strategy.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

AUGUST 1, 2012

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. France: La Redoute and Zara.

Retail 230

Retail Report comScore Brands 230