Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Survey Influencer Buy 140

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Influencer marketing has grown beyond getting a viral moment.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 100

Social Media Strategy Team Review 100

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Hootsuite

OCTOBER 21, 2020

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

Social Media 137

Social Media Committee Organization Survey 137

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. No time for collaboration.

Social Media 117

Social Media How To Collaboration Team 117

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 86

Social Media Social Media Management Skills Survey 86

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name.

Small Business 91

Small Business Social Media Tips Content 91

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Give your social presence some personality.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Take Pipedrive, for example. somebymi.official Let’s try it out!

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

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Examples Template Templates How To 103

Mindjumpers

DECEMBER 11, 2012

After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. The Chinese social media landscape is vast and bubbling with innovation. This blog post is the first part of two on the state of social media in China.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. That foundational knowledge is the basis of product design and research.

Products 91

Products Team Focus Group Collaboration 91

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 189

Influencer Metrics Campaign Survey 189

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter? We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. To gain social followers?

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Pam Moore

MARCH 17, 2017

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media. This includes social media.

Social Media 167

Social Media Tips Training Buy 167

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? There lies the magic of B2B influencer marketing.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

MAY 5, 2021

Social media posts. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. Asking questions about products or reaching out via social media.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

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Statistics Skills Analytics Press Release 107

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. There have also been doctors that have used social networking tools, like Twitter, during surgery. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts.

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Crowdsourcing scribd Ustream Social Media 192

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

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HootSuite URL Analytics Forums 120