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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Reach refers to the number of people who saw your content.

Metrics 100
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

ROI 107
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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Here’s a basic turnover rate formula from SHRM , for reference: Turnover Rate = # of Separations / Avg. # For reference, ~25% is the “average” turnover rate for employees that leave voluntarily. Employee feedback surveys. That’s why employee feedback surveys matter. of Employees x 100.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132
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UK fashion influencers redefining style

Sprout Social

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers.

Fashion 97
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How different generations use social media: A complete guide

Sprout Social

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Departments use the customer journey map as a central reference to ensure a consistent and customer-focused approach. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Guide multiple departments.

Examples 104