Dave Fleet

JANUARY 17, 2011

The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard. Flip the Funnel: How to Use Existing Customers to Gain New Ones – Joseph Jaffe (via @melissa_ful ).

List 382

List Banking Flickr ROI 382

Dave Fleet

OCTOBER 14, 2010

However, there’s a bigger one that over-arches all of them: When we go into organizations and explain the way communications is shifting, we’re often telling people that the way they’ve communicated their whole career, and the way they see things working, is changing.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

OCTOBER 31, 2011

Collaboration. Section Three looks at the implementation of social CRM within the organization. Section Two walks through 23 use cases of social CRM (based on Altimeter’s 18 social CRM use cases , with a few extras thrown in), dividing them into six groups: Social Marketing. Social Sales. Social Support.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

FEBRUARY 16, 2016

Social media monitoring emerged as an important activity for companies during this time, and we saw a number of ground-breaking collaboration initiatives launched (Dell Ideastorm, My Starbucks Idea) that spoke to the power of harnessing two-way interaction. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Compete Loyalty 105