article thumbnail

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today. Content exchange is the lowest rung of the collaborative ladder when compared to joint knowledge co-creation in official channels and this has not happened within the IC.

Yammer 132