Ignite Social Media

JUNE 13, 2022

No one can argue that TikTok is a powerful marketing tool. With so much competition for attention on the platform, it can be tough to know who to trust when managing and spearheading your TikTok marketing. However, how do you know if you’re working with the best-in-class TikTok marketing manager?

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

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Buffer Social

OCTOBER 23, 2023

Platform Evolution Attracting Brands LinkedIn is transitioning beyond a job board , becoming a valuable space for influencers and CEOs to build their brands, with a burgeoning market of specialists ready to assist in maximizing LinkedIn's potential. Supporting News Organizations with Shorts YouTube is allocating $1.6

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Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. But before they did, between these two pages the meme was shared more than 4,000 times, and had received more than 2,300 likes. The image went viral.

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Keyhole.co

NOVEMBER 17, 2023

It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. To this day, collaborations with big names are one of Adidas’s best plays for their marketing strategy.

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agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Collaborations. The marketing budget of most brands increased following COVID-19. of their total budgets on marketing, the figure was only 8.1%

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Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. So many memes.    Oh, and a new meme was born.  But not every trend was a welcome one.

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Sprout Social

JANUARY 14, 2021

It should never be above or below your pay grade to collaborate. The beauty of creative marketing ideas is they can come from anyone, whether that’s your art director who’s been around for years or the fresh-faced intern who is fluent in TikTok lexicon. Regardless of role. — Tara Robertson (@taraerobertson) December 29, 2020.

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Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? Supreme x Oreo’s Collaboration. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge.

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Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. A post shared by Grove Collaborative (@grovecollaborative).

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Keyhole.co

NOVEMBER 21, 2023

And their slightly regal but warm approach extends to their online presence and marketing. million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. Apple’s social media strategy also uses impactful celebrity and brand collaborations. million TikTok: 3.1

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Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Skits and memes. This signals a huge window of opportunity for marketers and advertisers. This signals a huge window of opportunity for marketers and advertisers. How-tos and tutorials.

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Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

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Buffer Social

NOVEMBER 17, 2021

Use market research tools like AnswerThePublic or Google Trends to see what people are searching for. Does your audience prefer videos or memes? Simply put, showing the humans who are running the show humanizes the business, and that can be a pretty powerful marketing tool. What does the best-performing content have in common?

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Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. I talked to Astha Duggal , a social media marketer who’s an expert in reviving Instagram accounts from trash to treasure. Share their content or collaborate on projects to let them know you support their business.

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Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. A more strategic approach to esports marketing.

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Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

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Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Sprout Social

JULY 18, 2022

On BookTok, these creators publish reviews, memes, observations and more. This takes their partnership a step further than collaborating on sponsored content. As a marketer, it’s tempting to only want to post polished, brand-approved visuals across all networks. On TikTok, you have to try doing things differently.

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Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. We believe in collaboration, staying on top of emerging trends and technologies, and always using our best judgment.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Social Media Marketing

JUNE 4, 2013

Already a pop culture phenomenon, HBO''s Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes. Beware what lies beyond Market Street. foursquare Marketing' What do you think of this program?

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Buffer Social

AUGUST 10, 2020

How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers. Platforms like Instagram and Facebook are constantly evolving, and as a result, the needs of marketers are always changing. The other is collaboration. We have a team of marketing rock stars, ” he says. “

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Webbiquity SMM

JUNE 24, 2014

Marketers need to remember that just because something is new and different doesn’t mean it’s bad, or even dangerous. The social media versus ROI debate has actually become somewhat of a punch line in marketing circles. As much as business culture can have its own memes, the ROI conversation has certainly become one.

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Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. Bustle has built its following on Instagram by focusing on one specific type of content — something its digital-native readers are very familiar with: Memes. Memes are a major part of our brand,” Hannah shared. “[But The Instagram Marketing Strategy Series.

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Sprout Social

NOVEMBER 23, 2022

There’s a reason 68% of marketers say their company has an advocacy strategy. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Employee posts are the digital equivalent to word-of-mouth marketing. Collaboration is the best ticket to success. LinkedIn advocacy metrics.

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Likeable

MAY 4, 2022

Very few people understand the ever-shifting world of social media marketing like Honey Cantrell. I started my career in television marketing which as a new graduate, was a dream come true. It could be something as simple as sharing a dinner recommendation or a meme that reminds you of the person – but it keeps that flame alive.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Double down on influencer marketing and user-generated content. If you haven’t already dipped your toe into the influencer marketing pool, now is as good a time as any.

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Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. Influence marketing works especially when targeting Gen Z buyers.

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Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. This information can be used to create targeted marketing campaigns across various social media channels. billion in 2020.

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

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Sprout Social

AUGUST 8, 2023

Whether you decide to try to create your own challenge or hop on existing challenges that make sense for your brand, it’s a good idea to put this tactic into your TikTok marketing strategy. Finally, consider collaborating with TikTok influencers. Find popular TikTokers in your industry and reach out to them about a partnership.

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