Mindjumpers

MARCH 12, 2012

One can say that the biggest difference between traditional marketing and social marketing is that traditional marketing is all about the marketing of the business, whereas social marketing is all about the marketing of the people of the business. Change: The Way You Talk.

Collaboration 200

Collaboration Policies Social Media Blogger 200

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Great opportunities in a collaborative social media strategy.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

JULY 24, 2015

A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. Increase Collaboration.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Mindjumpers

JUNE 5, 2013

Pinterest is collaborating with major shopping sites like eBay , Etsy and Shopify , which also allow small independent business owner to benefit from rich pins. Guidelines Marketing & Communication Pinterest Social Network Branding how to Marketing online presence platform rich pins storytelling visual communication'

Features 240

Features How To Guidelines Price 240

Mindjumpers

DECEMBER 8, 2017

Based on this mission, we developed clear social media strategies for each brand within each of the Nordic markets. Our collaboration set-up made it possible to create cross-brand content production synergies and economies of scale. We sat down with L’Oréal Nordic and defined a mission for each of the five brands.

Social Media Management 100

Social Media Management Collaboration Project Activities 100

Mindjumpers

JUNE 30, 2010

However, rather than using Hoist as a closed platform, we at Mindjumpers have chosen to open up the platform to our clients, or collaborators, with the intention to co-create knowledge and, even more importantly, to improve the efficiency of the working process on a given client project. Leave a Reply Click here to cancel reply.

Social Media 189

Social Media Collaboration Project Organization 189

Mindjumpers

MARCH 19, 2012

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Editorial Planning for Facebook Marketing. The benefits of using visual communication are many. Convey your message quickly. Things move fast in social media.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

APRIL 19, 2013

But the way marketers understand content has been changing. This opens up for practical ways to take action; we are sharing more content, collaborating in new ways, with more people, and independent of our locations. How to Reach Social Success with Contextual Marketing. Human behavior. Understand your audience. Local content.

Content 147

Content Authentication Communities Collaboration 147

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. As Riley Gibson, co-founder CEO of Napkin Labs says, “these numbers show that brand marketers need to focus less on the volume of fans and more on engaging the fans that they have.”. Collaborate and co-create. times more likes and 1.8

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. Spanish railway company offers download for their passengers.

Brands 269

Brands Posterous Retail Collaboration 269

Mindjumpers

AUGUST 24, 2010

Mindjumpers is in a collaborative partnership together with the Bees Awards – the first social media marketing award show that will take place 9th November in San Francisco. The entries are placed in 16 different categories and exemplifies the power and creativity of social media marketing professionals.

Company 171

Company Social Media Disqus Collaboration 171

Mindjumpers

SEPTEMBER 27, 2010

So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. Go to video Expendables Trailer : The trailer for the film Expendables also shows ways to do marketing on YouTube and some of the similar effects has been seen by for instance Samsung.

Film 191

Film YouTube Collaboration Disqus 191

Mindjumpers

DECEMBER 11, 2012

After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. However, the networks are changed to better fit the Chinese user and market in several ways. Guest post written by Jens H. Nielsen, IT Entrepreneur.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

OCTOBER 27, 2010

We’re in a collaborative partnership with Bees Awards and are following the competition closely. All marketing and communication professionals have been welcome to submit their work. This shows how social media has become a high priority for marketing and branding solutions for some of the world’s greatest brands.

Social Media 193

Social Media SMS Social CRM Technorati 193

Mindjumpers

SEPTEMBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? sidney says: September 1, 2010 at 2:05 pm nice viral marketing but the movie blows. Go to video [.]

YouTube 220

YouTube Video Disqus Film 220

Mindjumpers

JUNE 29, 2010

Tomorrow, I try will address how the adaptation of working socially can positively influence the relation to, and collaboration with, clients or customers. In the mean time, try to imagine how your organization might benefit from working socially.

Social Media 196

Social Media Project Microblogging Policies 196

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How can we ensure understanding and collaboration within the rest of our organisation? How do we integrate the project into other communication, marketing or company activities? How do we secure distribution?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How can we ensure understanding and collaboration within the rest of our organisation? How do we integrate the project into other communication, marketing or company activities? How do we secure distribution?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

MAY 6, 2011

The Best in Social Media Marketing were awarded in second edition of The Bees Awards on May 3 at San Francisco with a lot of grandeur. Best Marketing Within Social Games (Nominees): Grape (Russia). Best Social Media Marketing Theory (Nominees): Francois Gossieaux (US). Best Branded Viral Video (Nominees): Euro RSCG London (UK).

Social Media 188

Social Media Social CRM Project Film 188

Mindjumpers

DECEMBER 9, 2015

And it remains the fastest growing market for social networks in the world. The service is run by Internet.org in collaboration with a number of telecom players. Video is The New King of Content Marketing. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

NOVEMBER 24, 2010

It’s about relationship building and not ‘can you cover my story’ – working with bloggers should be about collaboration, sharing and developing ideas using their experiences/expertise of specific topic area (parenting, gadgets, green issues, food etc…). The (R)evolution of Social Media Bloggers. Social Media Content for Business.

Blogger 212

Blogger Eventful Transportation Tips 212

Mindjumpers

JULY 15, 2010

Twitter can be a valuable social media tool for your business to share information, gather intelligence and build relationships with potential customers, collaborators or the like. I came across this video which gives you a very easy 7-step-by-step on how to use Twitter if you have absolutely no clue about what it is.

Twitter 202

Twitter Disqus Fashion Campaign 202

Mindjumpers

FEBRUARY 14, 2011

Therefore, to sum up on how to communicate online: 1) Determine your tone of voice in collaboration with your co-workers, so everybody knows how to (inter)act within social media. When you show respect and create a transparent identity, you make your brand identifiable and trustworthy. And over time, this can lead to higher revenue.

Tips 230

Tips How To Authentication Policies 230

Mindjumpers

NOVEMBER 9, 2011

For instance have customers, stakeholders and collaborators divided into circles, so that you can post information that are relevant to them. The smart thing about Google+ is the ability to divide your network into circles, which gives you more control over your communication.

Google 223

Google How To Badge Adwords 223

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. This has put an emphasis on the importance of quality content within digital marketing.

Strategy 226

Strategy Brands Curation Content 226

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

OCTOBER 4, 2012

Consumers reach out to brands: 80-90% of consumers want to be involved in co-creation, open innovation and structural collaboration with brands they love. There is an opportunity for brands to optimise conversation potential with consumers through structural collaboration between consumers and brands to take social media to the next level.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

FEBRUARY 8, 2011

They want to converse, collaborate, engage and finally shape the idea. It comes out as “brand recall” and the perception of your brand to your target market. Listen to your target market and design your product/services subsequently. Every time you will find new markets, new conversion rates and so on.

Conversation 276

Conversation Social Media ROI Collaboration 276

Mindjumpers

DECEMBER 12, 2014

Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social.

Social Media 252

Social Media Brands Content Communities 252

Mindjumpers

MARCH 27, 2013

I think we’ll see some big creative productions during this year, and I hope it will be in collaboration with community management initiatives that can maintain the attention those productions are gaining. Put Content Marketing at the Heart of Your Brand Strategy. Like a space jump for example. Or a moonwalking pony.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

NOVEMBER 22, 2012

Yesterday, we talked about the importance of Local Community Managers, when a global brand wants to establish a social media presence on local country markets. However, whether you are looking to find a CM for your US, DK or UK market, the main qualities and responsibilities of this person will not divert significantly.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

DECEMBER 17, 2014

Here, journalists with expertise in finding material for the local community are selecting and creating the local stories in collaboration with NPR’s editorial coaching and development team. KPLU in Seattle, KUT in Austin) set in different cities of North America. How to handle a shitstorm – before, during and after.

Case Study 225

Case Study Project Study Communities 225

Mindjumpers

FEBRUARY 24, 2012

It’s about relationships, not technology. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

JUNE 19, 2014

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Sebastian’s research team has already been in contact to exchange data collection techniques and is keen to collaborate on social business intelligence projects.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

AUGUST 23, 2011

Google had to give up the huge Chinese market, because it refused to collaborate with the Government and make search words like “freedom of speech” and “human rights” unavailable to the Chinese users.

Social Media 228

Social Media Yahoo YouTube Study 228

Mindjumpers

DECEMBER 12, 2012

After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. As I wrote previously, experiences from Facebook (one size fits all) can be hard to transfer to the fragmented market of China. Guest post written by Jens H.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

AUGUST 14, 2012

Pepsi saw the marketing potential in music very early on (back in the 1960’s ) and cleverly started associating themselves to a vast number of super stars ranging from Joanie Sommers, Ray Charles to Backstreet Boys, Shakira (…and of course Michael Jackson). Pepsi led the way. Third Year of Bees Awards.

Strategy 227

Strategy Collaboration Upcoming Survey 227