Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Section Two walks through 23 use cases of social CRM (based on Altimeter’s 18 social CRM use cases , with a few extras thrown in), dividing them into six groups: Social Marketing. Collaboration.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

JANUARY 17, 2011

The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). The New Rules of Marketing and PR – David Meerman Scott (via @ruthings ). The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). Change By Design (via @melissa_ful ).

List 382

List Banking Flickr ROI 382

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Many marketers have spent many years operating using a campaign model. Silo-busting.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

AUGUST 2, 2016

Vig reflected that his original plan for an album would change near-daily as the artists he collaborated with had their say. Marketing is equal parts art and science, and much of it can at times be subjective. The analogy here goes beyond purely digital reflections.

Collaboration 150

Collaboration Education Issues Course 150

Dave Fleet

AUGUST 2, 2016

Vig reflected that his original plan for an album would change near-daily as the artists he collaborated with had their say. Marketing is equal parts art and science, and much of it can at times be subjective. The analogy here goes beyond purely digital reflections.

Collaboration 150

Collaboration Education Issues Course 150

Dave Fleet

AUGUST 2, 2016

Vig reflected that his original plan for an album would change near-daily as the artists he collaborated with had their say. Marketing is equal parts art and science, and much of it can at times be subjective. The analogy here goes beyond purely digital reflections.

Collaboration 150

Collaboration Education Issues Course 150

Dave Fleet

NOVEMBER 29, 2010

Look for these examples and for their suggestions on how to work collaboratively with your other agencies. Whether you’re looking for an agency to help establish your social media foundation (employee policies, processes, etc) or to execute marketing programs, make sure your agency has navigated these issues before. Measurement.

Social Media 403

Social Media Proposal Consultant Wikipedia 403