The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Welcome To The Video Generation By Jason Katz. Content and social networks are the new currency.

Video 131

Video Retail Influencer YouTube 131

Hootsuite

JULY 6, 2022

Organic posts help to build your awareness, follower loyalty, and brand personality. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. Set up an affiliate marketing program with your chosen influencers. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns. Ask your followers.

Campaign 105

Campaign Content How To Influencer 105

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Sprout Social

MAY 19, 2021

This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. Acknowledgment goes a long way toward strengthening brand loyalty.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 123

Social Media Marketing Loyalty Collaboration 123

Pixlee

SEPTEMBER 5, 2018

Understanding the audience and having a unified view of customer relationships ; Building the correct digital and social marketing stack, understanding CRM & loyalty. What omnichannel truly means today for brands and retailers ; Figuring out the right relationship between eCommerce and brick & mortar.

ROI 40

ROI Authentication Conference Sports 40

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Sprout Social

JUNE 26, 2023

The significance of an integrated customer experience Creating an integrated customer experience is crucial in today’s digital landscape for numerous reasons, including: It boosts customer satisfaction, loyalty, and promotes advocacy: Customers who have a great experience across all channels are more likely to remain paying customers.

Loyalty 121

Loyalty Retail Data Strategy 121

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104

Strategy Discount How To Retail 104

Sprout Social

OCTOBER 13, 2021

Integrating shoppable content into your digital marketing strategy can yield numerous benefits: Shorter sales funnel. Increased brand loyalty. The best way to build trust and loyalty today? Being in the right place at the right time is what marketing and advertising are all about. Storytelling. Improved conversion rates.

Buy 139

Buy Brands Apparel Content 139

Sprout Social

OCTOBER 3, 2022

From running affiliate marketing programs to formal creator-brand partnerships, creator marketing is an essential strategy in your digital marketing playbook. Creators are highly-skilled marketers who lead internet culture. Creators should be knowledgeable and passionate, especially when collaborating with brands.

Strategy 118

Strategy Brands Content Social Media Management 118

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. Investing in your team today can drive acquisition, loyalty and growth tomorrow. Just kidding—kind of.

Social Media 105

Social Media Social Media Management Influencer Team 105

Later

MARCH 2, 2021

Instagram Live Rooms create new opportunities for collaboration and creativity. . TIP: You don’t need a huge influencer marketing budget to secure great guests — tap into nano or micro-influencers instead of working with creators (and celebrities) who have millions of followers. . #3: 6 Creative Ways to Use Instagram Live Rooms.

Features 104

Features Badge Class How To 104

Later

AUGUST 2, 2021

A great Instagram giveaway will support your overarching marketing goals, tap into your target audience, and support your brand values. Step #1: Determine Your Marketing Goals . For example, beauty retailer SpaceNK partnered with a luxury retreat destination to offer their community the opportunity to win an exclusive getaway.

Hosting 120

Hosting Instagram How To Communities 120

Hootsuite

MARCH 21, 2022

So it’s no surprise that nearly half of marketers ( 47% ) plan to increase their investment in WhatsApp in 2022. Over time, this can enhance brand loyalty. Think this seems more like a strategy for WhatsApp marketing? Heyday offers WhatsApp customer care solutions specifically designed for retailers.

Tips 110

Tips How To HootSuite Template 110

Sprout Social

AUGUST 17, 2021

Social media marketing involves much more than just posting on social media. To help your marketing team find the best options, we’ve put together a list of 10 different community management tools that are perfect for engaging your customer base and building a community. Community management is just one piece of the puzzle.

Communities 126

Communities Engagement Tools Tweetdeck 126

agora pulse

APRIL 28, 2020

Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin? In addition to being a fun, exciting business, social media management is also extremely collaborative. RELATED: Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know. About Jay Baer. About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. After all, competition is fierce and there are so many marketing channels to work with. Thanks for choosing us as your collaboration partner! Onwards & upwards ??

B2B 145

B2B Strategy How To Education 145

Hootsuite

JUNE 27, 2022

That can be intimidating, because marketing to these groups is notoriously difficult. And, if you’re able to, collaborate with creators in your niche. The entire platform is designed around the idea of recycling, remixing, and collaboration. Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok.

B2B 97

B2B Trends Authentication Film 97

Later

JULY 17, 2020

Pinterest saw a 26% increase in monthly active users from 2019 to 2020, with huge growth in international markets. . According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. .

Brands 73

Brands How To SEO UGC 73

Sprout Social

FEBRUARY 19, 2024

It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value. So why do so many marketing leaders continue to think of customer care as something that is “another department’s problem?” Marketing and care are two halves of the same whole.

Loyalty 115

Loyalty Marketing Collaboration Class 115

Twist Image

DECEMBER 26, 2014

Alive with conversation, reviews, perspectives, instruction, assistance, collaboration, engagement and more. brand loyalty. collaboration. brand loyalty. collaboration. This is the new-ish way of thinking that gets us all excited. On the other hand, it would enable the marketplace to come alive. It''s happening.

Brands 72

Brands Loyalty Collaboration Retail 72

Later

DECEMBER 13, 2019

According to Jon Youshaei , Product Marketing Manager of IGTV , Instagram is building an entire destination right in the Instagram app for people to go and browse. . Get all the insider tips from Jon Youshaei, Product Marketing Manager of IGTV when we chatted to him at LaterCon ! . State of Instagram Influencer Marketing Report!

Instagram 75

Instagram Strategy Collaboration Influencer 75

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Keyhole.co

JULY 29, 2023

In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. This strategy not only strengthens the bond with customers but also provides a platform for fans to showcase their creativity and loyalty. million likes, 2.3

Campaign 52

Campaign Social Media Strategy Hashtag 52