Redesigning Your Blog to Drive Reader Behavior
Convince & Convert
APRIL 10, 2012
There are 5 of us on the team, with a half dozen other collaborators. When I have the luxury of not being interrupted by phone or email or DMs or SMS, I write. this week: Vanessa Sain-Dieguez, head of social for Hilton Hotels). Desired Behavior: Increase ratio of visitors viewing About Us. Other times, just one.
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