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Redesigning Your Blog to Drive Reader Behavior

Convince & Convert

There are 5 of us on the team, with a half dozen other collaborators. When I have the luxury of not being interrupted by phone or email or DMs or SMS, I write. this week: Vanessa Sain-Dieguez, head of social for Hilton Hotels). Desired Behavior: Increase ratio of visitors viewing About Us. Other times, just one.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#