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How social media collaboration can boost your strategy’s impact

Sprout Social

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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Instagram Begins Rolling Out Collaborative Group Stories Option

Social Media Today

Instagram is rolling out a new group Stories feature, which enables users and their friends to collaborate on a private Story.

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Instagram Tests Collaborative Carousel Posts

Social Media Today

Instagram continues to experiment with more intimate group sharing options.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today.

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Instagram Adds Group Fundraisers, Facilitating New Awareness Opportunities

Social Media Today

Instagram has added a new fundraising option, with group fundraisers providing new collaborative opportunities.

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