Sherrilynne Starkie

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

who is an author and executive coach that focuses on collaborative leadership. Her informative and entertaining session looked at how communication powers effective collaboration. To a standing-room-only crowd, Gorman explained how collaboration is replacing the old ‘command and control’ leadership models.

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Industry certification a must for social media career success

Sherrilynne Starkie

And yet others learn better in a group setting which is supportive and collaborative. It would mean providing content in multiple formats and allowing for collaborative interaction. It would also mean providing practical exercises and participating in group work and discussions. Know Your Learning Style. They just can’t.

Industry 170
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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences.

Content 282
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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

Normally, the content and strategy development for a public engagement campaign is a complex process and such campaigns are the result of very close collaboration between a client and its agency. This usually includes many opportunities for the client to see and approve all content before it goes live.

Campaign 377
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. They are effective managers.

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Social media top five: What does Facebook’s stock market dip mean?

Sherrilynne Starkie

Facebook’s ‘Watch Party’ lets Groups watch videos together. Brands who have invested in creating great video content will benefit from Facebook’s Watch Party for groups. It lets Group hosts share video streams within the group. Think Facebook Live, but use pre-selected videos instead.