Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

NOVEMBER 9, 2011

For instance have customers, stakeholders and collaborators divided into circles, so that you can post information that are relevant to them. This way, instead of having a page for external communication and a group for internal communication as many have on Facebook, now you can have one page for everything.

Google 223

Google How To Badge Adwords 223

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. On top of that, everything has to be tracked and lead to more contact moments.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

DECEMBER 9, 2015

Indians today are looking for a more personalized social networking platform where they can communicate with different groups of people. The service is run by Internet.org in collaboration with a number of telecom players. As eyeballs have shifted into the digital world, media spend has been following suit.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

OCTOBER 4, 2012

Consumers reach out to brands: 80-90% of consumers want to be involved in co-creation, open innovation and structural collaboration with brands they love. There is an opportunity for brands to optimise conversation potential with consumers through structural collaboration between consumers and brands to take social media to the next level.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. 3: Understand your target group. This leads us to the need of a thorough target group understanding.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

MARCH 27, 2013

Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. I think we’ll see some big creative productions during this year, and I hope it will be in collaboration with community management initiatives that can maintain the attention those productions are gaining.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

NOVEMBER 15, 2012

What’s important is not just the dimensions of your content; it’s rather more about creating meaningful content that adds value to your target group. This is a difficult challenge that requires collaboration between strategists, content creators and community managers.

Strategy 226

Strategy Brands Curation Content 226

Mindjumpers

DECEMBER 12, 2012

After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Besides the 3 listed here, there is a huge group of more specialized social networks. There is a network for pretty much any group of people in China.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

FEBRUARY 24, 2012

But the benefits of using social media inside an organization still remains somewhat unexplored.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

AUGUST 1, 2012

Like the second report, the third one is also based on collaboration between ComScore and Facebook. As stated in the report, another thing is in this regard to understand whether the wider network is similar to the preferred target group or if it consists of a broader cross-section of the Internet population. Focus of recent study.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

AUGUST 14, 2012

Some brands have even founded music academies , special artist collaborations for upcoming musicians and festivals. As an artist, if you want to secure a great endorsement deal, you have to have the right kind of fans according to the target group of the brand. Adding social media to the equation. Enter social media.

Strategy 227

Strategy Collaboration Upcoming Survey 227