Akamai Marketing

SEPTEMBER 22, 2011

The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Collaboration is a sign of strength, not weakness and we can make each other and our clients even more successful. In fact, social media in itself IS collaboration.

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Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

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Review Company Klout Policies 142

Akamai Marketing

DECEMBER 28, 2012

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups.

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Review Publishing Crowdsourcing Focus Group 121