Adam Sherk

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

A shared Google Doc is a workable option for team collaboration. So that’s a good group of tools to get you started. If a paid tool is not an option, you can always create spreadsheets in Excel or Google Docs for tracking activity and contact management. What else are you using?

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. So what link building tactics are most effective for publishers? I’ve put together a list of some of the main opportunities in broad categories. Recommended Tactics.