Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Social listening finds these valuable customer data opportunities to improve your messaging, and brand champions to approach for potential collaborations.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Convince & Convert

APRIL 7, 2015

YouTube Channels. Facilitate focus groups or interviews with employees. You’ll be encouraging greater cross-functional understanding, collaboration, and overall engagement. While email is arguably the most popular form of business communication, you know it is not the only form. Newsletters. Town Halls. Voicemails.

How To 60

How To Yammer Metrics Statistics 60

ProBlogger

NOVEMBER 24, 2011

Collaborate with business colleagues. That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. And keep in mind that hangouts are meant to be loose, so bring your own drink, and remember that you can actually start a hangout on YouTube.

Products 52

Products Google Groups Groups 52

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 114

B2B Research Sentiment Marketing 114