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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life. Some city councillors were calling for Dialogue Partners to be fired and voiced their opinions on Twitter: Controversy. Photo: tourismhamilton.com.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Social listening finds these valuable customer data opportunities to improve your messaging, and brand champions to approach for potential collaborations.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Using Twitter Brand Surveys can help you better understand what drives brand lift among an already receptive audience.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away.

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The Wisdom Of One

Twist Image

On the other hand, mass collaboration has been very successful. Those two ideas were brought forward by a small handful of individuals who had the innovation and the innovative idea to open it up and allow the masses to collaborate. What comes from mass collaboration? What comes from mass collaboration? I would not.

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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! On LinkedIn alone, 35.5

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.