Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 91

Analysis Report Examples Tools 91

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? The more data you can gather, too. Empower the rest of your organization with timely data The benefits of a strong reputation trickle down to the rest of your team (hint: not just marketing).

Reputation 94

Reputation Sentiment Analysis Notification 94

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 129

Marketing How To Sample Samples 129

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Tweaklibrary

DECEMBER 31, 2023

This enables intelligent document processing and allows OCR software to do more than extract data. Additionally, optical character recognition (OCR) software helps to digitize paper documents. Choose from these top 10 optical character recognition software alternatives to go paperless with your company’s daily activities.

Software 11

Software API Open Source Microsoft 11

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons.

Marketing 88

Marketing Privacy Policies Issues 88

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. You don’t need software to make these links.

HootSuite 120

HootSuite URL Analytics Forums 120

Buffer Social

DECEMBER 14, 2023

And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 For example, you could create a carousel that walks users through setting up a specific software or tool. Share collaborative content Elevate your content by embracing the power of collaboration.

Examples 101

Examples LinkedIn Collaboration Case Study 101

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

AUGUST 2, 2023

In this blog, we look at ideas to group your YouTube channel and the social media marketing software to supercharge that growth. Regularly research the most current and relevant keywords to ensure that your videos are discovered by the right audience. Form collaborations and partnerships The old saying goes, “No man is an island.”

YouTube 52

YouTube Tips Collaboration Training 52

Sprout Social

APRIL 17, 2023

Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. Social media ROI starts with strong visibility and collaboration between social teams and other departments. We’re delighted to learn that Sprout delivered a 233% return on investment over three years, resulting in up to $1.3M

ROI 100

ROI Social Media Management Team Study 100

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. What’s the trick?

Examples 101

Examples Template Templates How To 101

Sprout Social

AUGUST 10, 2022

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. Marketers have too much on their plate to spend hours learning new software. Brandwatch.

Influencer 111

Influencer Tools Marketing Software 111

Sprout Social

NOVEMBER 21, 2022

To narrow down your research, we’ve created a list of some of the best TikTok marketing agencies and share how they’ve approached building successful campaigns with clients: 1. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Dash Hudson. Case study: Mecca.

Case Study 112

Case Study Marketing Directory Retail 112

Tweaklibrary

FEBRUARY 3, 2024

A good Asset Management Software helps you track, manage, and optimize various types of IT assets, including license agreements, software contracts, databases, operational data, intellectual property documents, and more throughout their lifecycle. To help you make an informed decision, consider these top five factors: 1.

Software 11

Software Module Directory Open Source 11

Sprout Social

AUGUST 28, 2023

This includes handling customer support inquiries, creating personalized offers and analyzing customer data. And social data is at the center of many marketing transformations. Writer Writer is a writer’s assistant for marketing teams, making it easy to efficiently collaborate on content.

Team 86

Team Tools Marketing Hubspot 86

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. It’s no secret as to why: research from Gallup notes that low engagement goes hand in hand with poor performance and higher turnover. Teamwork & collaboration.

Engagement 129

Engagement Survey How To Collaboration 129

Sprout Social

SEPTEMBER 26, 2023

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Mitigate these risks by ensuring close collaboration between legal teams, functional managers and your IT teams so they choose the appropriate AI tools for employees and ensure vendors are closely vetted.

Policies 106

Policies Marketing How To Guidelines 106

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. Conduct user research and surveys via chatbots. Join our mailing list and be one of the first to know more. You are a human.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

APRIL 12, 2022

Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years. The blurring lines between marketing and public relations also call for higher collaboration and redefinement. How data and analytics impact public relations. Proactively plan for crisis management.

Statistics 105

Statistics Skills Analytics Press Release 105

Keyhole.co

DECEMBER 13, 2023

According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

AUGUST 22, 2023

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. How does conversational analytics software work?

Analytics 84

Analytics Conversation Brands Sentiment 84

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Software and automation are more than bots.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. Many demand generation tools offer data accuracy, which makes strategy planning better. What is a Demand Generation Tool? Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

SEPTEMBER 6, 2023

As always, listing specific statistics or numbers here is ideal: saying something was successful is one thing, but being able to quote data that proves success is preferred. Questions about the brand These interview questions are all about research: make sure you do your homework so you can knock them out of the park.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Keyhole.co

MARCH 6, 2024

Look, all those spreadsheets full of data in Excel are fantastic. Simply put, social media sentiment analysis is tracking brand mentions, gathering relevant information, and analyzing the data with one goal in mind – to determine how people perceive your brand and learn their opinions about you across social platforms.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? More Access to Information = More Collaborative Decision Makers. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. This data underscores the importance of using social in your recruitment efforts. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm.

Social Media 98

Social Media Strategy Team Review 98

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. As T-Mobile was unrolling its unlimited data plan, we wanted them to see how valuable our computer vision technology could be and highlight how the two of us could collaborate.

Campaign 147

Campaign Marketing B2B Conference 147

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Pro: Agorapulse offers some unique collaboration features like the ability to label important posts or assign a post to a teammate. Contact to discuss.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. The 2020 buyer journey is an online journey.

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

SEPTEMBER 13, 2023

Researching Trending Hashtags As we have established already, hashtags can be immensely helpful in increasing visibility. Here’s how you can research relevant and trending Instagram hashtags for your content: Using Instagram Explore Instagram’s “Explore” page is a brilliant way to find top Instagram hashtags.

Hashtag 52

Hashtag Trends Instagram UGC 52