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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 105
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Why lifecycle marketing matters for your social team

Sprout Social

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

Team 114
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How AI Project Management Assistants in Trello Transform Team Communication

BeingOptimist

In the realm of project management, Trello has emerged as a symbol of efficiency and collaboration. This article delves into the ways in which AI has revolutionised Trello’s capabilities resulting in improved team communication and collaboration. The acquisition of Trello by Atlassian for $425 million was a turning point.

Project 40
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Strategy 100
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3 Ways Enterprise Businesses Share Vital Data Faster

The Realtime Report

3 Ways Enterprise Businesses Share Vital Data Faster. Monetizing data is a front-and-center topic in today’s competitive business landscape. It makes sense that enterprises want to make the most of the data they’ve worked hard to amass over the years. At best they discourage what would otherwise be helpful collaboration.

Data 79
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12 Facebook publishing tools for your brand in 2024

Sprout Social

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Facilitates team collaboration If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

When in doubt, consider talking to your sales and customer success teams as well. The more data you can gather, too. Empower the rest of your organization with timely data The benefits of a strong reputation trickle down to the rest of your team (hint: not just marketing). All publicly available data is fair game.