article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 103
article thumbnail

8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. Cost per post Cost per post (CPP) will remain a key influencer marketing metric in 2024. one month).

Metrics 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. As a result, the AI tool progressively becomes smarter and more accurate with time, thus also making it cost-effective in the long run. Enter AI analytics. Let’s dig deeper.

Analytics 112
article thumbnail

Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. It helps with collaboration and integrates seamlessly with other applications. Professional and Advanced plans cost $399/month and $499/month, respectively.

article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

Next, you’ll need to create an estimate of the costs associated with different marketing activities. Take into consideration the cost of tools, resources, employees and contractors. Getting teams to collaborate and find synergies between different channels can save money. How do you make sure to spend wisely on tools?

Marketing 129
article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84
article thumbnail

Competitive monitoring: tracking the competition to stay ahead

Sprout Social

There might be a new automation software slashing marketing costs in half. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. Your reports should include updates on competitors’ activities, performance benchmarks, and any shifts in consumer sentiment or market trends.