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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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Research Group Makes Music with ETs

The Realtime Report

Research Group Makes Music with ETs LightNet researches the edge of the possible. The group of eight musicians, scientists and artists listened for eight weeks creating one of the first ever musical collaborations between ET’s and humans. The group has posted a 3 minute video.

Research 103
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

The average cost of college tuition is going to stay the same. Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today. So I would argue that the enrollment cliff cost of $4.2

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Collaborating and Investing in Green Innovations | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! Two main groups have formed over the past couple years: Eco-Patent Commons and Green Xchange.

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What an integrated social approval workflow generates beyond efficiency: Trust, growth and insight

Sprout Social

Client-agency relationships get stronger when these processes become mini-opportunities for collaboration. Approval workflows promote more active collaboration between you and your client’s teams. Promote collaboration in times of crisis. Opportunities for agency-client collaboration can be found in surprising places.

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Industry certification a must for social media career success

Sherrilynne Starkie

Some cost thousands of dollars. And yet others learn better in a group setting which is supportive and collaborative. It would mean providing content in multiple formats and allowing for collaborative interaction. It would also mean providing practical exercises and participating in group work and discussions.

Industry 170
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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Today’s marketing collaborator could easily become tomorrow’s competition. Scrutinize the data on those collaborations and look for patterns.