SocialFish

APRIL 6, 2011

Membership and marketing collaborate to build lists and design member recruitment campaigns appropriate for social media sites. Some associations might choose to have multiple community managers in different departments who collaborate. Outreach and lead generation. Marketing designs campaigns for products, services, and events.

Social CRM 192

Social CRM Collaboration Curation Newsletter 192

SocialFish

SEPTEMBER 9, 2010

Innovation of new products with customers using web collaboration. Real time reporting of revenues, costs and efficiency. Everyone is trying to figure out how to manage the risks of being more human, more open, more collaborative. Anticipation of prospects and customers using Social CRM technology. You know and track ROI]. (We’ve

Social CRM 176

Social CRM ROI Collaboration Social Media Management 176

SocialFish

MARCH 9, 2011

Big Idea: Collaborating with a purpose and a strategy. Brian recommends building a partnership since the costs and risks can be high for a small association. How does your association collaborate strategically? GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Start small and good.

Case Study 180

Case Study Study Communities Joomla 180