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A Guide to Social Media Collaboration

Buffer Social

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. A viral collaboration that benefits both parties and their audiences. What is social media collaboration? What are the benefits of social media collaborations?

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The Document of All Documents: How Our Customer Advocacy Team Works With Information Overwhelm

Buffer Social

We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. Have ever taken a firehose of information and distilled it down to just a few drops? That’s been my challenge.

Team 67
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From Social Sharing to Creative Collaboration

Social Media Marketing

Whatever we choose to call it though, there's little question that we've entered into a "sharing economy," creating an economic landscape wherein both for-profit businesses and non-profit organizations leverage the power of content sharing, to the greatest extent possible, to get the word out about their products, services, programs, and promotions.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. And where the good content is, there people flock to, in the millions, as proven by LEGO.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Reach refers to the number of people who saw your content.

Metrics 100
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The Ultimate Sprout Social Review: Here’s What You Need to Know ?

Ignite Social Media

Sprout Social is a social media management resource tool that supports integration with social platforms to allow licensed users to leverage a variety of app and web tools from scheduling content and managing inboxes to reporting and analytics. Sprout Queue – Lets users keep a list of content that is scheduled to go live in the future.

Review 155
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

“When you start to use influencer content across the entire journey, sales are definitely part of [your results]. In our LinkedIn influencer marketing roundtable , Kennedy emphasized how influencer content often fuels higher engagement than branded content.

ROI 107