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How to recruit more talent for your social video content

Sprout Social

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. And that takes collaboration with the pretzel-making pros.

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How to Increase Your Popularity and Followers on TikTok

BeingOptimist

In today’s digital age, TikTok has emerged as a powerhouse of social media , captivating a global audience with its dynamic and engaging content. Crafting Engaging Content At the heart of TikTok’s allure is content that strikes a chord with its audience. But what makes content not just good but great?

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. FAQ chatbots can answer questions, and push customers to the next step in their user journey. Hootsuite’s Heydey , automates customer FAQs, order tracking questions, and general customer support. Gather information about their needs and interests.

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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

You can use Messenger marketing to send updates, special offers, and product information. Use an FAQ chatbot to engage with customers 24/7. When you automate your FAQs, you’re also saving your customer support team from having to do the work. Deliver content to your audience one-to-one. Help your followers find content.

Strategy 118
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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Many marketers make the mistake of jumping straight to the content creation process. It’s the perfect balance between informative, quirky, and catchy: Image via Instagram. Create Content Pillars. How can you do that?

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What is Sponcon, And Should Your Brand be Doing It?

Hootsuite

Pro: You get fresh, engaging content promoting your business. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Sponcon , otherwise known as sponsored content, is a form of influencer marketing in which brands pay creators to make and promote content that features their brand.

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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media planning tools are software that helps you schedule, organize, and publish content on social media. Aside from actual content creation, nothing will take you as long as post-scheduling.