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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones.

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Here Are the 5 Best Practices and Tips to Follow in Your Web Design

The Realtime Report

It is recommended you hire web design services or even an entire team of professionals. Bear in mind that some content management systems will require extra plug-ins. It is good to collaborate with a digital marketing expert in the website creation process.

Tips 182
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How to optimize your marketing budget: Do more with less

Sprout Social

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 131
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant works with management teams to set priorities, craft messages and prepare statements. They are effective managers. Relationship management is central to everything a social media consultant does.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind.

Examples 103
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Google Docs is free, easy-to-use, and designed for collaborative editing. Creating a shared spreadsheet to track the types of content you’ll be creating, teammember assignments, publication dates and keywords can be accomplished in just minutes: . Google Docs. Sometimes the best tool isn’t the most expensive or complicated.

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Building a New Kind of Cruise Community

Waxing UnLyrical

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower.