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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Getting teams to collaborate and find synergies between different channels can save money.

Marketing 129
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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 102
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Solving the Content Management System Standoff: Drupal, Joomla or WordPress?

ProBlogger

Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. Originally at: Blog Tips at ProBlogger.

Drupal 52
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The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Fortunately, social media management tools are increasing in number and sophistication as well.

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Computer Security for NGOs

Little Web Giants

In an era when government spying, corporate hacking scandals, major security flaws, online stalking and social media shaming are rarely out of the headlines, it can seem like the internet has grown up into a deep dark forest, with wolves lurking behind every tree. Be thoughtful about what information you share on social media sites.

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Computer Security for NGOs

Little Web Giants

In an era when government spying, corporate hacking scandals, major security flaws, online stalking and social media shaming are rarely out of the headlines, it can seem like the internet has grown up into a deep dark forest, with wolves lurking behind every tree. Be thoughtful about what information you share on social media sites.

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Computer Security for NGOs

Little Web Giants

In an era when government spying, corporate hacking scandals, major security flaws, online stalking and social media shaming are rarely out of the headlines, it can seem like the internet has grown up into a deep dark forest, with wolves lurking behind every tree. Be thoughtful about what information you share on social media sites.