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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Today’s marketing collaborator could easily become tomorrow’s competition. Scrutinize the data on those collaborations and look for patterns.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This ability is pivotal in helping remote teams collaborate better with greater transparency in workflows.

Strategy 100
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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

It was also revealed that Dialogue Partners was the only company that had tendered for the project. Normally, the content and strategy development for a public engagement campaign is a complex process and such campaigns are the result of very close collaboration between a client and its agency.

Campaign 377
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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Allow them to share what they love about working for your company and what your values mean to them.

Brands 126
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To see marketing differently, we need to turn the spotlight on social

Sprout Social

When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. With greater visibility and collaboration comes greater business results. The keys to unlocking the power of social.

Marketing 137
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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.