5 Reasons CMOs Can No Longer Own Social Media
Hootsuite
OCTOBER 21, 2020
For many organizations, it’s not even a question: Marketers own social strategy. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. Our new research reveals it’s time to rethink this assumption.
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