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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. Our new research reveals it’s time to rethink this assumption.

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Content demand: how to cope

Sherrilynne Starkie

This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. However, for organizations which are struggling to keep up with the demand, the report has some great insight and advice. The report outlines what ‘content’ means in this context.

Content 282
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization. She also points to a shift in mentality from new generations that are coming into the organizations now. She’s also a committee member of Black@, a Sprout community resource group.

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“Oursourcing” – Typo or New Concept?

Webbiquity SMM

Along the lines of: oursourcing ( n ): collaboration between a small group of individuals inside and outside of an organization to perform a specific task for mutual benefit. The keys are that the individuals involved come from more than one organization, and that there is mutual benefit in the project.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Get the report now.

Marketing 144
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Help a Reader Out: what do we really want out of conference education?

SocialFish

As someone who is not a vendor and has done presentations (contributed through the ASAE Committee process) at several ASAE annual meetings, including ASAE10, I would love to get input on specifically what it is that makes an educational session “super high end”.

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8 Steps to Success with Manufacturing Marketing

Oktopost

Beyond their role in the buyer organization, there is plenty you need to know and can influence your marketing. This includes job title, company size, region, key stakeholders they come in contact with, place in the “buying committee”, day-to-day difficulties (you can later write content to help solve these difficulties).

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