Direct Marketing Observations

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The Social Media Pitfall of Assumptive Collaboration

Direct Marketing Observations

I was collaborative but assumptive. Their level of understanding and comprehension was not mine. I failed as a consultant. I was an ally but I was keeping them in the dark and not listening. I wasn’t asking questions as we were going along. The good news? I realized it, thanks to them pointing it out.

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The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Could you collaborate across all departments and disciplines to identify and implement social training needs? Do you know how to monitor trends in any industry and collaborate with upper management to ensure preparation for potential changes within a market segment?

Questions 196
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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Could you collaborate across all departments and disciplines to identify and implement social training needs? Do you know how to monitor trends in any industry and collaborate with upper management to ensure preparation for potential changes within a market segment? Can you replicate success? Can’t we all just get along?

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15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject.

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What Does Corporate America Fear the Most with Social Media?

Direct Marketing Observations

We are asking you to collaborate. The fear is always there with anything new. Social is no exception. We are asking people to communicate. We are wanting the B personalities to share. Of course some would say well social isn’t new anymore.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

11) #SEO411 Weekly chat to collaborate with colleagues and other marketers about their questions and ideas about SEO. . # Journchat Conversations between journalists, bloggers and public relations folks started by Sarah Evans. 9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. 10) #pr20chat PR 2.0

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If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

Collaboration? Remind me again, what’s the goal of social media? To have conversations? To sell stuff? To grow the business? To enrich Customer service ? Competitive intelligence? Which one could do all of those? I got a better idea.