Dave Fleet

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47 Books For Your 2011 Reading List

Dave Fleet

The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion – John Hagel III, John Brown & Lang Davison (via @melissa_ful ). Change By Design (via @melissa_ful ).

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The Biggest Challenge Digital Communicators Face

Dave Fleet

That’s fine from a broader sense, but once you’re working on a campaign it’s important that that all ends and that agencies collaborate to ensure campaigns integrate. Agencies are all competing for a slice of the digital pie. Work with your clients to help to structure roles and responsibilities within their agency team.

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Four Lessons on Resiliency from Butch Vig

Dave Fleet

Vig reflected that his original plan for an album would change near-daily as the artists he collaborated with had their say. Lesson: Don’t try to be a one-person show – you can’t know it all. Flexibility is key.

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Four Lessons on Resiliency from Butch Vig

Dave Fleet

Vig reflected that his original plan for an album would change near-daily as the artists he collaborated with had their say. Lesson: Don’t try to be a one-person show – you can’t know it all. Flexibility is key.

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Four Lessons on Resliency from Butch Vig

Dave Fleet

Vig reflected that his original plan for an album would change near-daily as the artists he collaborated with had their say. Lesson: Don’t try to be a one-person show – you can’t know it all. Flexibility is key.

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Book Review: The Social Customer

Dave Fleet

Collaboration. Section Two walks through 23 use cases of social CRM (based on Altimeter’s 18 social CRM use cases , with a few extras thrown in), dividing them into six groups: Social Marketing. Social Sales. Social Support. Social Innovation and Product Development. Seamless Customer Experience.

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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Look for these examples and for their suggestions on how to work collaboratively with your other agencies. Good agencies will not only provide a way to manage the inter-agency relationship, but provide examples of times they’ve worked productively with other agencies to achieve the best possible results from the client. Measurement.