Adam Sherk

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

AKA Are we collaborating effectively?). The main theme here is the need for better collaboration between the marketing, editorial and technical teams. In terms of measuring success, a good approach is to define specific goals both for ongoing social activity and for specific content and promotions, as well as individual social sites.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

A shared Google Doc is a workable option for team collaboration. If a paid tool is not an option, you can always create spreadsheets in Excel or Google Docs for tracking activity and contact management. So that’s a good group of tools to get you started. What else are you using?

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. So what link building tactics are most effective for publishers? I’ve put together a list of some of the main opportunities in broad categories. Recommended Tactics.

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Google Living Stories – Just Snazzy Topic Pages or is Google on to.

Adam Sherk

Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments.

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What Horrible Things Did Time Magazine Do in 1964?

Adam Sherk

Lubalin collaborated with Ralph Ginzburg on the magazine Avant-Garde, and the typeface he designed for the magazine’s logo is still in use. David Heim September 23, 2010 at 12:10 pm re Mitch Shannon’s question: I believe that either Herb Lubalin or Ed Benguiat was the art director for fact: magazine.