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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?

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4 Questions Sports Marketers Need To Answer About New Markets

Audiense

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

Sports 100
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25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? Greggs is a very genuine brand on social and it shows in the tone of voice of their posts. And one of them is almost always Linda from Marketing.

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Industry benchmarks to inform your social media presence

Sprout Social

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

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15 most engaging Back-to-School social media posts

Unmetric

We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns. Struggling to come up with back-to-school ideas on social media? Tic Tac Global.

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Has Social Media Changed The College Experience For The Better?

Firebelly

I stumbled across a blog post a few weeks ago about how social media was ruining the traditional college experience. A large percentage of millennials are in college or heading to college this fall – it is interesting to think about how the generation with the highest social media consumption is experiencing college differently.

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How the Red Sox and Dodgers Covered the World Series on Social Media

Ignite Social Media

Covering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. With so much at stake for the teams on the field, the teams behind the social accounts are required to bring their A-game. Here’s how both teams covered the 2018 World Series on social media.