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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

At the turn of the decade, Facebook and Twitter were the two giants in social media. The Trouble with Twitter. The viability of Twitter as a money-making resource for SMBs has been up for debate for the past couple of years. Meanwhile, Twitter has some other tricks up their sleeve. The Bottom Line.

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84 billion by the end of 2014.

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. Participants can also pledge to donate money, express plans to visit a local drive-in this summer and spread the word via Facebook or Twitter.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. How can I help you?

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Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, internet TV and YouTube , blogging, Twitter , etc. We have several speakers who focus on non-profits and cause marketing. What is Podcamp + Wordcamp Hawaii?