Ignite Social Media
AUGUST 31, 2021
Cause Marketing Continues to be a Top Social Media Trend. With this information, it’s no surprise consumers tend to follow or purchase from brands they feel they align with through their values and positioning. Include video captions Add video descriptions Stay informed about accessibility tools .
Buzz Marketing for Technology
NOVEMBER 10, 2008
Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Over the last 13 years they raised $75M for breast cancer research.
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Ari Herzog
OCTOBER 22, 2012
Mo bros and their mo sistas commit to seeking donations for this important cause. I teach a digital marketing course to Endicott College MBA students and I challenged one of my classes today to join a newly-formed Movember team, to agree to start Movember 1 clean-shaven and to commit to grow a mo with me for the month. Got a question?
Convince & Convert
AUGUST 22, 2013
It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. When voting, people can read information about the drive-in, from its history, to its role in the community.
Twist Image
FEBRUARY 21, 2017
Consumers are loyal to brands that respect their privacy, and that demonstrate their trustworthiness by safeguarding customers' personal information. To put this into perspective endorsements from influencers was the lowest at 23%, support and acting upon causes was 37%, personalization was 41% and gifts of thanks and acknowledgment was 69%.
Buffer Social
SEPTEMBER 11, 2023
The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve always written posts using informal, simple, easy language. Quantify your results.
Convince & Convert
MARCH 12, 2015
From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. The site offers product information on the company’s new Organic Fuel, a “Buy One Bro One” coupon (for you and your fave bro, obviously).
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