Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Diva Marketing Blog

JULY 26, 2012

If you get those right it's a marketing two step along the way to making the cash register ring. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Pin to help your fans “create” not curate their boards.

Strategy 96

Strategy URL Message Boards Social Networking 96

Convince & Convert

JULY 13, 2012

It is about real timeliness and curating content in a feed. I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. Our first step there was, I would say it was a safe step, cause marketing. Sometimes we hear about them early.

Banking 113

Banking Mobile Team Social Media 113