The Realtime Report

JULY 24, 2012

Last week, Twitter announced that it would no longer require advertisers to send a Promoted Tweet out to all of its own followers first. And Twitter continues to move closer to being an effective advertising-supported media platform, encouraging brands to use it for one-way messaging as opposed to dialogue and conversation.

Engagement 177

Engagement Advertising Twitter Conversation 177

The Realtime Report

AUGUST 16, 2012

million social media followers across Twitter, Facebook, Google+, Foursquare. London 2012 on Facebook, Twitter and Beyond. The 2012 Games had 48 different Twitter accounts, with a total of 1.9 million followers and 150 million tweets about the Games (according to Twitter). The organization counted 4.7

Mobile 182

Mobile Foursquare Facebook Tumblr 182

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. They also rely on Twitter chats such as #AgChat to connect with other farmers and share information with each other.

API 178

API Education Social Media Research 178

The Realtime Report

NOVEMBER 15, 2012

a brand Facebook post with the contest rules received 19,000 ‘likes’ Users were encouraged to share their photos on both Instagram and Twitter with #MKTimeless, creating even more buzz for the brand and the contest. over 6,800 user-generated photos submitted with hashtag #MKTimeless.

Instagram 172

Instagram Fashion Hashtag Brands 172

The Realtime Report

AUGUST 21, 2012

The brand used “highly original, heartstrings-pulling” television spots to promote their “Find Your Greatness” Olympic message, and then kept the conversation going with the #findgreatness hashtag on Twitter. Adidas paid heavily for its signage in the games, with a multi-million pound sponsorship.

Social Media 180

Social Media Hashtag Sports Compete 180

The Realtime Report

SEPTEMBER 27, 2012

The “whimsical, humorous or eye-catching ads” can be found each day on Oreo’s Facebook page – or on Oreo’s website , Pinterest and Twitter ( #DailyTwist ) – according to The New York Times. Viewers can even scroll back to see any “Twists” they missed over the course of the 100 days.

Campaign 177

Campaign Sample Samples Film 177

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Email Vs. Twitter.

Apparel 161

Apparel Twitter Retail Case Study 161

The Realtime Report

AUGUST 28, 2012

over 47,000 Twitter followers. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. The basic social media numbers for Play.com: social media follows have increased 370% in the last year. over 357,000 Facebook fans.

Retail 170

Retail Facebook Activities Social Media 170

The Realtime Report

JULY 5, 2012

million followers on Twitter, where it is the “#3 news brand.” Other key elements to building a strong following on Google+: joining social networks early – Time joined Google+ as soon as the platform opened up to brands in November. add a Google+ button to each news story.

Google 168

Google Foursquare Social Networking Social Media Management 168

The Realtime Report

NOVEMBER 2, 2012

YG’s main artists also had Twitter accounts to push information to high numbers of followers. The record company had also “invested in organically growing an engaged audience” ( The Drum ), with around 2.5 million subscribers to its YouTube channels and nearly 1.6 billion views of music videos.

Content 194

Content Film Marketing How To 194

The Realtime Report

OCTOBER 9, 2012

Both the series and the auditions were promoted by paid digital ads on Facebook, YouTube and Twitter from mid-July through September, as well as on tech, entertainment, gaming and pop culture media. The six weekly episodes ran from August 16 – September 20th.

Video 139

Video Film Project Campaign 139

The Realtime Report

SEPTEMBER 5, 2019

your first message to the world using your Blackberry on a new app named Twitter. Lead nurture campaigns focus on re-engaging customers that have already expressed interest in your product by either filling out a contact form or reading one of your targeted case studies. Maybe you just typed (on real buttons!)

Privacy 79

Privacy Case Study Mobile Campaign 79

The Realtime Report

OCTOBER 11, 2012

When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. Reebok consolidated its Twitter presence to two global accounts, @Reebok (with over 80,000 followers) and @ReebokClassics (over 57,000 followers.)

Brands 165

Brands Aggregator Guidelines Team 165

The Realtime Report

JULY 6, 2012

Designed to market the new Vanquish model, the campaign used Facebook, Twitter, YouTube and the Aston Martin website to achieve impressive results, with the brand seeing the highest traffic ever on its website during the first three days of the campaign.

Sites 168

Sites Campaign Automotive Social Media 168