Pam Moore

JULY 13, 2017

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help create a solid social media, branding and even Twitter strategy and plan that will connect you with your ideal customer in a human way!

Strategy 165

Strategy Twitter How To Training 165

Pam Moore

OCTOBER 18, 2017

The importance of testimonials and case studies. Digital Body Language: 105 Factors Impacting Your Brand (white paper). How to Subscribe to Social Zoom Factor Podcast . Why you must know your unique position in the market. Why you can't be afraid to share your best stuff, including how you do what you do.

Brands 167

Brands Content Template Templates 167

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 141

Activities Social Media Mobile Geotagging 141

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo.

Social Media 60

Social Media Consultant How To Training 60

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Social media. Yes, you need to have a social media presence. You should not, however, be limiting your social media efforts to Facebook and Twitter. At the same time, though, the web moves fast.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Proactive Report

SEPTEMBER 12, 2009

Dell’s Take Your Own Path campaign is a very smart combination of traditional PR and social media. Dell is engaging in conversations on social media fronts such as Direct2Dell , Twitter and Facebook. This campaign is a classic case study on how to listen, learn and respond. What are they doing?

Social Media 107

Social Media Case Study Small Business Advertising 107

Small Business Mavericks

NOVEMBER 30, 2015

Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Some people include blogging as a part of social media. But social media marketing is a specific niche within that broad umbrella.

Case Study 70

Case Study SEO Engineering Advertising 70

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Socialmedia.biz

APRIL 13, 2017

Your social media channels are a great place to build this kind of nurturing relationship , especially in the middle of the funnel, where our prospects move from “know” to “like” to “trust” on their way to “buy.”. Your social channels are ideal for follow-up and building real one-to-one engagement.

Social Media 63

Social Media Hubspot Cost Case Study 63

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Proactive Report

DECEMBER 30, 2010

At this summit they adopted The Barcelona Principles and made a very strong case for the need to move to more progressive measurements that show the organizational impact of PR activities: * Goal setting and measurement are important. Media measurement requires quantity and quality. Social media can and should be measured.

Data 75

Data Social Media Case Study Skills 75

Sprout Social

JULY 1, 2021

There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract. Off-page SEO includes both website backlinks and social media posts. Promote the content. Get started on your B2B SEO strategy.

B2B 122

B2B SEO Travel Hubspot 122

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Of the $2 million raised for area non-profits, more than $1.8

Eventful 154

Eventful Training Survey Communities 154

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Source: Acquire Case Study. Source: Acquire White Paper. The 12 best chatbot examples of 2022.

Examples 96

Examples FAQ Insurance Retail 96

Social Media Strategery

APRIL 7, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media A Challenge to Government 2.0 Camp, I want you to stop complaining about the policies or the skeptics or the lack of time that are stopping you from doing social media.

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Writtent Blog

SEPTEMBER 1, 2014

Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. When you’re a blogger, statistics are your best friend. Including them in your blog posts makes you sound smart, informed, and authoritative.

Examples 111

Examples Tips Statistics Hubspot 111

Pam Moore

SEPTEMBER 9, 2020

Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved. Social media and digital marketing requires your greatest asset which is time. It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Writtent Blog

APRIL 19, 2013

Advanced high quality content includes e-books, white papers, case studies , webinars, coaching and training videos, and high-impact research presentations. Content Creation Email Marketing Marketing News Social Media Marketing' Content Marketing 101: Creating Advanced Content.

Mobile 84

Mobile Content Facebook Embedding 84

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch. Who do you hire?

Trends 99

Trends Instant Messaging Review Cost 99

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Social Media Strategery

JANUARY 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what can you do to address the myriad reasons for social media being scary? I’ve used my own experience as a case study here. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. One of the biggest pitfalls of B2B social is the bad habit of pushing hard-selling messaging.

B2B 135

B2B Social Media Hashtag Press Release 135

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Rebekah Radice

SEPTEMBER 5, 2017

While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. How to Develop Your Social Media Brand Strategy.

Social Media 111

Social Media Strategy Brands How To 111

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. It’s about building a company culture they’re proud to be part of and want to shout about on social media. Maximize case studies Ah, social proof. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

MAY 12, 2016

” It can be reused for other marketing purposes, including content for your website, social media channels, and blog. For example, it could be sharing some case studies, white papers, research reports, or even an e-book or other on-demand webinar.

Tips 60

Tips Survey Hosting Metrics 60

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification.

B2B 190

B2B Social Media Alltop Marketing 190

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Writtent Blog

NOVEMBER 26, 2023

Some of the most popular types of content you can produce include: articles and blog posts videos infographics webinars podcasts interactive media white papers and case studies Remember that you can do a lot more than just publish content on your blog.

How To 98

How To Press Release Template Templates 98

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Track your campaign like a case study.

Conference 196

Conference Social Media SEO Marketing 196